Exhibitor Webinars
FREE webinars to help you maximize your ROI.
How to Fill Your Booth With High-Value Interactions BEFORE Pittcon Opens
The single biggest factor impacting exhibitor success is the ability to attract and interact with enough of the right attendees. With over 800 exhibiting companies, the competition for attendees’ time and attention in the exhibit hall is fierce. The battle is often won in the days and weeks leading up to show time. Exhibitors who execute targeted pre- and at-show marketing campaigns place their company “in the mind” and “on the agenda” of the right attendees and position themselves for a successful event. Register for this all new, highly-informative live educational webinar with America’s leading tradeshow productivity expert to learn a proven process that can be applied by any company of any size to win their share of Pittcon booth traffic.
Customs, Cultures and Business Practices for the Top 5 Types of International Attendees
For many companies, international markets represent a significant growth opportunity. However, to capture your share of growth requires a clear understanding of how each country’s business practices vary compared to the usual practices in the United States. In this all new exhibitor educational webinar, international trade and exhibition expert, Stephanie Selesnick, CEM will help get you and your booth staff up to speed on how the customs, cultures and business practices vary for each of the 5 major countries attending Pittcon. Just one misstep could spell the difference between success or failure in the lucrative international market.
Critical Skills Every Booth Staffer Must Know and Master
No matter how good your products or services are, a big factor influencing your exhibiting results is your booth staff. It’s what they do or don’t do in that short window of opportunity with visitors that make the difference. 86% of booth staffers have never received a single hour of skills training in how to manage visitor interactions in the challenging tradeshow environment. This forces them to make behavioral and communication errors that reduce booth traffic, limit the quality and quantity of leads, and negatively impact ROI.
Budgeting, Money Management and Measuring Performance, Value and ROI
T3 major questions executives ask about tradeshows. Exhibiting ROI – can it be measured? Budgeting for exhibiting success. Where the tradeshow dollar goes. Saving money by expense area. Easy to apply tradeshow performance metrics. Creating an Exhibiting Performance & ROI report.
Social media is a brilliant tool you can use to engage your conference audience.
How to promote the conference, get their participants excited about attending, and to keep them engaged during and after the event. Create a strategy before planning your event so everyone understands the goals and purpose of using social media. Actionable takeaways that don’t cost an arm and a leg.
Many demos fail because they are not properly implemented, learn how to create and execute successful, dynamic demos in your exhibits.
Preparing to exhibit at a conference like Pittcon is always a major undertaking. Your teams will spend countless hours planning and preparing posters, presentations and booth materials to ––and for good reason. Conferences are one of the best ways to get in front of your customers. You can use a wide range of conference-specific content to engage your audience, amplify your presence and maximize your exhibitor investment. Join us for an insightful look at how having a content strategy for the tradeshow allows you to make a meaningful impact on your target audience.
Stakeholder Expectation and Your Objectives. Pre-show Engagement. At-show Outreach/Reminders. What makes an experience memorable. Integrated Marketing & Communications Strategy. Brand/Product Launch. The role of social media. Post-show checklist.
Social media platforms have come a long way in the past 5 years in efforts to be more business-user friendly. It’s not just a space for individuals on their free time anymore, it’s the new way for businesses to stay in front of their customers and engage with them on a more personal level. Unfortunately, the tricky part is figuring out how to do this successfully. You’re faced with the challenge of gaining their attention, establishing trust, and growing it into a business relationship. In this webinar, we’ll review the many ways your business can utilize Social Media to gain brand awareness and generate leads. We all know that in order to stay competitive, businesses must be social, and the information outlined in this webinar can help you achieve that goal.
We are pleased to present, “GET THE MOST FROM PRE-DURING-POST” an exclusive webinar for Pittcon exhibitors and booth staff addressing pre, during and post-show marketing. This webinar will help you improve your trade show participation, lead follow-up, and help you maximize your exhibiting ROI.