Webinar: Engaging International Attendees

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Customs, Cultures and Business Practices for the Top 5 Types of International Attendees

For many companies, international markets represent a significant growth opportunity. However, to capture your share of growth requires a clear understanding of how each country’s business practices vary compared to the usual practices in the United States. In this all new exhibitor educational webinar, international trade and exhibition expert, Stephanie Selesnick, CEM will help get you and your booth staff up to speed on how the customs, cultures and business practices vary for each of the 5 major countries attending Pittcon. Just one misstep could spell the difference between success or failure in the lucrative international market.


Presented by Jefferson Davis, President, Competitive Edge

Jefferson is President of Competitive Edge, a highly-specialized consulting and training firm on a mission to inspire, lead and direct businesses on how to more effectively use exhibiting to visibly support core business objectives and generate measurable financial value, far beyond cost.

His mission is achieved by challenging companies to re-evaluate limiting perspectives about exhibiting and getting them focused on precision execution of five critical exhibiting success factors.

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