Webinar: Getting Meaningful Return from Your Exhibiting Investment
Concepts that the webinar will cover
I. Stakeholder Expectation and Your Objectives
II. Pre-show Engagement
III. At-show Outreach/Reminders
IV. What makes an experience memorable
V. Integrated Marketing & Communications Strategy
VI. Brand/Product Launch
VII. The role of social media
VIII. Post-show checklist
IX. Exhibitor tips
Presenter – David Saef, GES Executive Vice President – Marketing & Strategy
David Saef, EVP, Strategy & MarketWorks, Global Experience Specialists (GES) @DSStrategy. David heads MarketWorks, a strategic and marketing advisory service from GES focusing on offering Marketing Intelligence, Audience Acquisition, Integrated Marketing, Marketing Technology and Brand Strategy services. David has led projects with leading U.S. companies and organizers to strengthen attendee segmentation and marketing, creating compelling marketing assets, and identify other improvement initiatives through online surveys and focus groups. Prior to joining GES, David spent seven years with L.E.K. Consulting, a global strategy & consulting firm, in their London and Chicago offices.
David earned an M.B.A. from The Wharton School and a Masters in International Studies from the Lauder Institute at the University of Pennsylvania. He received his B.A. in Russian and Soviet studies from Harvard College.