Webinar: How Virtual Exhibiting Can Help Your Company During a Crisis

Presented on Thursday, December 10, 2020
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While the COVID-19 pandemic created massive changes in our lives and businesses, what hasn’t changed is the critical need to continue marketing your company, servicing your customers and selling your products and services.

To help our sponsors and exhibitors maintain brand visibility, interact with the science community and continue to generate leads and sales, Pittcon pivoted to a virtual meeting that includes virtual booths. Because virtual exhibiting is a new marketing and sales medium for most companies, we want to make sure everyone clearly understands how virtual booths are similar to and yet very different from a live face-to-face booth.

We are excited to provide a complimentary all-new web-training session from Jefferson Davis, one of America’s leading experts on B2B marketing, sales and exhibiting success.

Topics include:

  • Why continuing to market during a crisis is critical
  • Some surprising benefits and advantages of a virtual booth
  • How virtual exhibiting is different than face to face exhibiting and three important dynamics you must be aware of and compensate for
  • How Pittcon’s virtual event is different and how we plan to drive traffic to the event
  • 4 critical success factors for your virtual booth
  • 9 step process to prepare for virtual exhibiting success
  • Identifying your reasons for exhibiting virtually
  • Defining clear, specific and measurable objectives and goals for virtual exhibiting

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Presented by Jefferson Davis, President, Competitive Edge

Jefferson is President of Competitive Edge, a highly-specialized consulting and training firm on a mission to inspire, lead and direct businesses on how to more effectively use exhibiting to visibly support core business objectives and generate measurable financial value, far beyond cost.

His mission is achieved by challenging companies to re-evaluate limiting perspectives about exhibiting and getting them focused on precision execution of five critical exhibiting success factors.

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