Improve Exhibiting Performance, Value & ROI by Applying the Exhibit Marketing Process

Recorded: Tuesday, November 14, 2023 | 2:00 pm – 3:00 pm EST

Exhibiting at a trade show is a significant investment of human and financial capital. And for many companies, too often the cost of exhibiting ends up being more than the tangible and measurable benefits and value they receive. But it does not have to be this way! The art and science of exhibiting has exploded over the last few decades. However, most exhibit managers have never been taught a structured process to help them make sure their investment supports their company’s core business objectives and delivers measurable financial value beyond cost. Unfortunately, they end up spending 95% of their pre-show time managing logistics and operations – which only ensures they show up.

Because Pittcon wants to make sure all exhibiting companies are positioned to gain significant value and generate a return on investment, we encourage you to register for our special exhibitor webinar where North America’s leading exhibiting productivity expert Jefferson Davis will present the Exhibit Marketing Process™ and walk you through how to use the over $15,000 of complimentary exhibiting productivity resources on the Pittcon Exhibitor Success & ROI Center. This proven-effective process will help you quickly assess how well you are strategically executing your exhibit program and identify specific areas you can focus on to make Pittcon 2024, and for that matter every show you do going forward, more productive and profitable.

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