Pittcon is a dynamic, transnational exposition and comprehensive technical conference, a venue for examining the latest advances in research and scientific instrumentation, and a platform for continuing education and career-enhancing opportunity.
◉ Exposition Dates: Monday, March 8 – Wednesday, March 10
(Virtual Pittcon 2021 will be made available for viewing three months after the end of the conference, March 12 – June 12, 2021.)
Designed for Exhibitors
Don’t miss your opportunity to gain new leads, meet your sales goals, and spread brand and product awareness at a virtual conference and exposition designed for exhibitors and with
exhibitor input. Reserve your spot at Pittcon 2021 today and gain access to:
◉ Matchmaking programming between exhibitors and attendees
◉ In-booth and across-platform messaging and live chat capabilities
◉ Flexible booth design to match your organization’s brand and style
◉ In-booth documents, videos, images, and avatars
◉ Live webinar and demonstration capabilities
◉ Gamification to drive booth visits
What are you doing to keep your brand visible?
Why You Need to Exhibit Now
The question is: Why wouldn’t you exhibit virtually? Now is the time to show customers that it’s “business as usual,” especially as we navigate toward the anticipated end of this pandemic. You cannot afford to miss the opportunity to stand out amongst the competition. As the saying goes: Out of sight is out of mind. Don’t start 2021 without promotion.
For more info, consider watching “How Virtual Exhibiting Can Help Your Company During a Crisis”
Exhibiting at a virtual show is a low-cost investment. Think about it: No airfare, no hotel expenses, no ground transportation, no entertainment and meals, no freight/shipping, etc… Your company is investing in a virtual booth alone. It costs less than a print ad, and yet the return can be so much more.
We’ve heard this, too. Most shows didn’t have the time to properly plan and execute their virtual show. Many shows failed to utilize attendee engagement and networking mechanisms. Almost all of the shows simply picked the wrong platform for their audience.
Fortunately, we took our time to research – we talked with our exhibitors, program participants, and attendees. We observed, we listened, and we eventually found the best virtual platform available – LabRoots whose platform was designed for the laboratory science industry and its diverse audience.
Historically, Pittcon’s attendees are involved in major purchasing decisions. Nearly 75% of Pittcon’s annual attendance is comprised of purchasers while 50% of Pittcon’s annual attendance plans to make a purchase within 6 months of attending Pittcon.
Pittcon is promoting our 2021 to past attendees and to prospective attendees in new markets, in at least ten languages spanning the globe, and through novel promotional channels.
As an exhibitor, your reps will have on-demand, real-time access to reports and information regarding booth visits, chat information, or any other booth activity. Additionally, full booth reports will be provided at the end of the live exposition period. These reports will include data such as booth visits, viewed booth content, content downloads, and click action information. These reports will also be provided through June 12, 2021.
Traditional sales and marketing channels no longer have the same impact they did even one year ago. Face-to-face interaction and email marketing are proving both unfeasible and unreliable in the midst of a global pandemic. As a result, novel and creative ways must be explored so that your products and services can be promoted to the right audience.
Enter the virtual exposition: a means by which promotion to targeted audiences and countering the competition is achieved.
Live webinars, product demonstrations, networking, and sponsorships are key to driving attendees to your booth.
We are working diligently with LabRoots to provide gamification, quick paths to the virtual expo, an in-show briefcase/inbox for scheduling, and direct engagement mechanisms.
We are also making it easier for exhibitors to interact with attendees through direct messaging capabilities, attendee information, and distinctive booth and demo add-ons.
Virtual Booth Pricing & Tier Differences
Pittcon’s four booth tiers allow from 2 to 12 reps to interface with attendees dynamically during live virtual event. Attendees can visit virtual booths, watch videos, download content on your company’s products and applications, and leave messages with your reps. Each rep can type or video chat with attendees visiting either one-on-one or through group video chats via Teams, Zoom or any virtual video software your company prefers. Additionally built-in functionality for in-depth seminars or demonstrations of your instruments, products, services and applications.
Standard in each tier: Real-time access for booth reps, within their rep dashboard. Downloadable, detailed lead reporting, including: chat history, watch list, and notes on attendees. Full booth reporting is also provided at the end of the live expo, which includes: booth visits, booth content views, downloads, and click-actions.
Help Your Company
During a Crisis
Your Pittcon Virtual Booth
2:00 pm – 3:00 pm Eastern
Exhibitor and Attendee Profiles
Pittcon is for anyone who develops, buys, or sells laboratory equipment, performs physical or chemical analyses, develops analysis methods, or manages these scientists.
Booth Help & Tutorial Videos
How To Drive Attendees To Your Booth
The show floor is bustling with excitement at face-to-face expositions, and prospects are easily drawn to your booth with the right visuals and demonstrations. Driving engagement to your virtual booth requires a more proactive approach, as the virtual environment benefits those willing to utilize more creative engagement mechanisms.
Make sure you add the “video-embed” feature to your booth grid. This allows you to host your event utilizing any meeting or webinar platform. Pittcon will promote your event once it has been created and scheduled. Please note that the exhibitor is responsible for hosting their own event on a platform of their choosing.
Hosting a virtual event at your booth? Pittcon wants to help you promote it before and during Pittcon.
Here are some ideas to help you get started.
Extend your sales message and increase brand awareness to thousands of attendees before, during, and/or after Pittcon. Examples include:
◉ Lobby and website banner ads
◉ Logo callouts in auditoriums and/or sub-expo halls
On surveys, Pittcon attendees routinely report they like to visit exhibitor booths to see demos of new products. Show our attendees how your product can solve problems or why they perform better than others. Examples include:
◉ Show how you can use LCMS to analyze persistent organic pollutants like PFAS.
◉ Show how you use UV/Vis spectroscopy to tell the color, IBU of your craft brew.
◉ Inform customers of the latest sample preparation techniques being employed in a particular industry.
With virtual expositions, exhibitors who offer a takeaway experience like “how to” procedures that will help attendees at their daily job get more visitors. Takeaways that include a tip or trick or teach something useful are popular. Examples include:
◉ Show customers how to handle co-eluting peaks in your CDS software or by selecting a different column.
◉ Give a quick lecture on how to do analytical-preparative scale-up liquid chromatography.
◉ Help customers choose the best FTIR accessories for a range of different samples.
◉ Host a session with a MS, chromatography, or spectroscopy expert to ask any analytical question.
◉ Teach people a foolproof HPLC Method Development strategy.
With virtual expositions, exhibitors who offer a takeaway experience like “how to” procedures that will help attendees at their daily job get more visitors. Takeaways that include routine maintenance tips are popular. Examples include:
◉ Show the best way to bring instruments safely back online after Covid19 lockdowns.
◉ Teach people how to recognize when their HPLC pumps need maintained and show them how to re-build them.
◉ Show customers how to change a GCMS filament or put a spare source on their GCMS.
Connect with attendees naturally through these outside-the-virtual-box, entertaining engagement mechanisms.
◉ Cooking demonstration with a guest chef and/or special dish recipe.
◉ Q&A with a guest speaker, an industry expert, or key member of your organization.
◉ Lead office stretching or yoga session.
◉ Host a trivia contest or other online game(s).
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