Pittcon is a dynamic, transnational exposition and comprehensive technical conference, a venue for examining the latest advances in research and scientific instrumentation, and a platform for continuing education and career-enhancing opportunity.
◉ Exposition Dates: Monday, March 8 – Wednesday, March 10
◉ Expo hours: 9:00 AM – 6:00 PM EST
(Virtual booths will be made available for viewing three months after the end of the conference, March 12 – June 12, 2021.)
What are you doing to keep your brand visible?
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How To Drive Attendees To Your Booth
The show floor is bustling with excitement at face-to-face expositions, and prospects are easily drawn to your booth with the right visuals and demonstrations. Driving engagement to your virtual booth requires a more proactive approach, as the virtual environment benefits those willing to utilize more creative engagement mechanisms.
Make sure you add the “video-embed” feature to your booth grid. This allows you to host your event utilizing any meeting or webinar platform. Pittcon will promote your event once it has been created and scheduled. Please note that the exhibitor is responsible for hosting their own event on the virtual meeting platform as indicated in your booth grid. Deadline to submit your event is February 22.
Hosting a virtual event at your booth? Pittcon wants to help you promote it before and during Pittcon.
Here are some ideas to help you get started.
Extend your sales message and increase brand awareness to thousands of attendees before, during, and/or after Pittcon. Examples include:
◉ Lobby and website banner ads
◉ Logo callouts in auditoriums and/or sub-expo halls
On surveys, Pittcon attendees routinely report they like to visit exhibitor booths to see demos of new products. Show our attendees how your product can solve problems or why they perform better than others. Examples include:
◉ Show how you can use LCMS to analyze persistent organic pollutants like PFAS.
◉ Show how you use UV/Vis spectroscopy to tell the color, IBU of your craft brew.
◉ Inform customers of the latest sample preparation techniques being employed in a particular industry.
Exhibitors increase virtual booth visits when offering takeaway experiences that help attendees at their daily jobs. It’s a simple formula to help drive booth traffic and attendee engagement. Popular takeaways often include a tip or teach something useful. Examples include:
◉ Show customers how to handle co-eluting peaks in your CDS software or by selecting a different column.
◉ Give a quick lecture on how to do analytical-preparative scale-up liquid chromatography.
◉ Help customers choose the best FTIR accessories for a range of different samples.
◉ Host a session with a MS, chromatography, or spectroscopy expert to ask any analytical question.
◉ Teach people a foolproof HPLC Method Development strategy.
It’s not always about new instrumentation. Many attendees visit virtual booths with questions about maintenance on both new and existing instrumentation. Engage them by offering a takeaway learning experience that will help in their research and jobs. Popular takeaways often include routine maintenance tips. Examples include:
◉ Show the best way to bring instruments safely back online after Covid19 lockdowns.
◉ Teach people how to recognize when their HPLC pumps need maintained and show them how to re-build them.
◉ Show customers how to change a GCMS filament or put a spare source on their GCMS.
Connect with attendees naturally through these outside-the-virtual-box, entertaining engagement mechanisms.
◉ Cooking demonstration with a guest chef and/or special dish recipe.
◉ Q&A with a guest speaker, an industry expert, or key member of your organization.
◉ Lead office stretching or yoga session.
◉ Host a trivia contest or other online game(s).
Help Your Company
During a Crisis
Your Pittcon Virtual Booth
Exhibitor and Attendee Profiles
Pittcon is for anyone who develops, buys, or sells laboratory equipment, performs physical or chemical analyses, develops analysis methods, or manages these scientists.
Virtual Booth Pricing & Tier Differences
Pittcon’s four booth tiers allow from 2 to 12 reps to interface with attendees dynamically during live virtual event. Attendees can visit virtual booths, watch videos, download content on your company’s products and applications, and leave messages with your reps. Each rep can type or video chat with attendees visiting either one-on-one or through group video chats via Teams, Zoom or any virtual video software your company prefers. Additionally built-in functionality for in-depth seminars or demonstrations of your instruments, products, services and applications.
Standard in each tier: Real-time access for booth reps, within their rep dashboard. Downloadable, detailed lead reporting, including: chat history, watch list, and notes on attendees. Full booth reporting is also provided at the end of the live expo, which includes: booth visits, booth content views, downloads, and click-actions.
Pittcon 2021 will be
a Virtual Event
|2024||San Diego, CA
|2027||San Diego, CA
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