Why Market Your Booth?
Universal trade show statistics prove that pre-show, in-show, and post-show marketing is both a valuable exhibitor resource and an integral and expanding aspect of a complete trade show, promotional suite.
Pittcon offers a variety of resources designed to assist exhibitors with their promotional strategies, and to help them stand out in a competitive scientific
market. The tools in this kit are available so that your company will be able to get the most out of your Pittcon attendance:
Marketing & Publicity Tools
► Attendee Lists
► Banner Advertisements
► Press Conferences
► Program & Publication Advertisements
► Press Lists
► Sponsorship Opportunities
Increase Engagement & ROI
► Marketing & Promotion
► Measurement & Evaluation
► Exhibiting Strategies
► Exhibiting Checklist
► Exhibiting Webinars
► Ask an Expert
Exhibitor Marketing Timeline
Pre-show Marketing opens Pittcon exhibitors like you to greater promotional opportunities, increasing brand awareness, booth traffic, and leads. The benefits of pre-show marketing efforts are significant.
Currently, the Pittcon exhibitor pre-show marketing space is abundant with opportunity, as only approximately 5% of Pittcon exhibitors engage in pre-show marketing tactics, compared to an average of 20% at other shows.
- Attendee Lists
- Digital Brochure
- Banner Advertisements
- Pre-show Publication Advertisements
- Press Lists
- Press Releases
- Pre-show Sponsorships
In-show Marketing reaches beyond the booth, providing Pittcon attendees with a positive, lasting experience when they interact with your exhibition staff and product experts. Such marketing tactics are proven to enhance the overall effect of booth-based exhibition communication and interaction, yielding an improved quality of leads and increased return on investment.
When coupled with pre-show marketing, in-show marketing provides attendees with a clear avenue straight to your booth. Together, they are a valuable promotional combination that informs attendees of the benefit of visiting your booth, promoting brand impressions and booth visitations.
This pre-show/in-show strategy works to improve not only the quantity of leads, but also, the quality of leads generated for you at Pittcon. In-show marketing is very much the practice of continued engagement.
- On Site Sponsorships
- Final Program Advertisements
- On Site Publication Advertisements
- Press Conferences
Post-show Marketing takes engagement beyond the exhibition floor, helping your organization to establish and foster real, revenue-producing relationships with clients. When joined with pre-show and in-show marketing, post-show marketing completes the comprehensive suite of exhibitor promotional capability.
Exhibitors find that they are able to take the leads and interest garnered while exhibiting at Pittcon, and through post-show marketing, increase brand awareness and revenue streams.
- Attendee Lists
- Post-show Publication Advertisements