Writing for Excellent Customer Service and Support
Along with customer service reps, the course is ideal for scientists and other technical professionals called on to respond to inquiries, troubleshoot problems, or clearly explain products or procedures. Also applicable to jobs that require communicating with diverse, non-technical audiences—such as sales, marketing, purchasing, QA/QC, or compliance.
It’s said that customer service is not a department; it’s everyone’s job—or, for this course, all those who write to a customer or prospective customers. Your message is the company, inseparable from the product quality, the technical results, and the quality of service customers expect. This interactive workshop covers how to maintain customer satisfaction and build brand loyalty when responding in writing to customer inquiries, requests for information or help with products and methods, as well as handling complaints. All correspondence—from email to project updates—reflects your technical competence and your organization’s image and credibility.
Past Course Reviews
“I enjoyed seeing pertinent examples of how to apply customer-friendly techniques every day. “
“It was informative, and I liked the interactive presentation style.”
“I send multiple emails a day & answer customers who are upset. This will help me answer them in a more efficient, convincing, and positive way.”
“I will now be able to write emails that are more to the point & have a better tone.”
“Very happy to see things from a different perspective.”