THRIVE LIVE! How to Re-Enter the Live Exhibiting Arena Better Than Before

Recorded: Thursday, October 14, 2021

With the pandemic shutting down live exhibitions for almost two years, chances are your exhibiting program may be a little rusty and could use a tune-up. Now is the perfect time for exhibitors to re-evaluate, re-imagine and improve their exhibiting strategies with improving productivity as a top priority. In this ALL-NEW strategic exhibitor educational session, 30+ year expo veteran and North America’s leading exhibiting productivity expert, Jefferson Davis of Competitive Edge, will introduce you to his proven-effective live Exhibit Marketing Process which will help you assess your current/previous level of satisfaction and execution and identify specific areas for you to focus in the coming months on as you prepare for your re-entry into live expositions.

Topics include:

    The unique improvement opportunity the pandemic offered all exhibitors
    Two important outcomes senior management wants your exhibit program to deliver
    How to cost-justify your investment and plan for exhibiting value and ROI
    Overview of the Exhibit Marketing Processtm
    Quick exercise to determine how your exhibit program was performing prior to the pandemic and which of the eight areas you need to address to improve productivity
    Quick takeaways for key areas of the strategic process
    How to best utilize the valuable content on the PITTCON Exhibitor Success & ROI Center over the coming months
    Q&A with the PITTCON team and Jefferson

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