The Wait of the World

The Wait of the World
Exhibitor Magazine
June-July 2021
Travis Stanton, editor

Wait and see is not a strategy. And if you’re playing the waiting game, you might have already lost.

As vaccination rates climb and organizers commit to moving forward with in-person events, more marketers are facing the decision of whether to return to the trade show floor. And after nearly 15 months in pandemic purgatory, there seems to be two camps. On one hand, we’ve got companies that have been chomping at the bit to resume face-to-face marketing. On the other are a handful of organizations that figure another few months in wait-and-see mode might be more prudent.

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