Recorded Wednesday, January 15, 2025
Lead capture is a top reason why most companies exhibit at trade shows. But what most exhibitors call “leads” may be more like “scans”. Regardless of your level of exhibiting experience, “if ROI is the name of your game, then lead management is the playbook”, says leading exhibiting productivity expert Jefferson Davis of Competitive Edge.
Register now for this important new webinar that will walk you through how to quickly and easily improve your lead qualification process and capture device to help you get information-rich, high-quality committed next action leads. You will also pick up important tips, strategies and ideas for improving your lead follow-up to increase post-show conversion. This is a can’t miss webinar for every exhibiting company regardless of size who wants to improve exhibiting ROI.