5 Tips to Maximize your Tradeshow Spend

January 25, 2017 – The benefits of exhibiting at tradeshows are vast: You can meet multiple suppliers and existing customers, generate new business leads and strengthen relationships. Furthermore, 58% of attendees go to network and stay on top of evolving industry trends. So teach them something new!

Most seasoned marketers know the fundamentals of tradeshow marketing:

  • Design eye catching booths
  • Include live product demos
  • Bring their most engaging, animated staff to work the booth
  • But how many companies miss the most important step—the pre-show promotion. Many believe that their only responsibility for a tradeshow is to set up a booth and attendees will appear.