5 Tips to Maximize your Tradeshow Spend
January 25, 2017 – The benefits of exhibiting at tradeshows are vast: You can meet multiple suppliers and existing customers, generate new business leads and strengthen relationships. Furthermore, 58% of attendees go to network and stay on top of evolving industry trends. So teach them something new!
Most seasoned marketers know the fundamentals of tradeshow marketing:
- Design eye catching booths
- Include live product demos
- Bring their most engaging, animated staff to work the booth
- But how many companies miss the most important step—the pre-show promotion. Many believe that their only responsibility for a tradeshow is to set up a booth and attendees will appear.